A shared history of the customer relationship
Notes, correspondence and quotation documents can be associated with the customer record. A salesperson taking over an account can understand what was discussed and offered, instead of starting with the latest balance alone.
A quotation with a visible status
Quotation preparation and approval let the team work on the same commercial record. Opportunity and task management depend on the package. A team issuing straightforward quotations has a different requirement from one managing a long sales cycle.
Commercial context from the ERP
Integration can make account, stock, order and risk information available to sales. The team can compare a commitment to the customer with the commercial record. Implementation defines which system owns each field and how changes travel between them.
CRM or Cloud Sales Platform?
Edge CRM centres on the customer relationship, quotations and sales progress. Cloud Sales Platform focuses on dealer and field transactions such as orders, pricing and collection. The starting point depends on whether relationship management or transaction execution is the main need.
Packages change the scope
Basic, Standard and Enterprise do not provide identical capabilities. Support records, advanced tasks and application development belong to different levels of the offering. A customer service team joining the system changes the required scope beyond sales screens alone.
Reliable customer history starts with unique records
Different spellings of the same company split its conversations and quotations across records. Consolidating duplicates and assigning account owners during migration makes the system easier to use and its reports more dependable.